Hugo Boss currently has at least 6,100 points of sale in 110 countries. Hugo Boss AG directly owns over 360 retail stores with over 1,000 stores and shops owned by franchisees.
Products are manufactured in a variety of locations, including the company's own production sites in Izmir, Turkey (the most important production site of HUGO BOSS); Radom, Poland; Morrovalle, Italy; Cleveland, USA; and Metzingen, Germany.
There are two core brands, BOSS and HUGO:
- Boss Black. Menswear (1970), womenswear (2000). Modern classic clothing which is more widely distributed than other lines, and has the broadest product range.
- Boss Orange. Menswear (1999), womenswear (2005). Originally quirky styling, with bohemian influences, this line was relaunched in 2010 as denim based casual wear.
- Boss Selection. Menswear (2003). Higher priced clothing aimed at a more mature market, with emphasis on English tailoring styles.
- Boss Green. Menswear (2003), womenswear (2010). Previously known as Boss Sport, was relaunched in 2003 as a golf-style active wear collection.
- Hugo. Menswear (1993), womenswear (1998). Fashion forward styling, with a more European look, and sometimes androgynous models.
Hugo Boss has licensing agreements with various companies to produce Hugo Boss branded products. These include agreements with Samsung to produce cell phones; C.W.F. Children Worldwide Fashion SAS to produce children's clothing; Procter & Gamble Prestige to produce fragrances & skincare; Movado to produce watches; and Safilo to produce sunglasses and eyewear.
In 1985 the company was floated on the stock exchange. In 1991, the Marzotto textile group acquired for $165 million a 77.5% stake. Marzotto spun off its fashion brands into the newly created Valentino Fashion Group in 2005. Valentino Fashion Group was subsequently purchased by private equity firm Permira in 2007 from the Marzotto family, who retain a 22% stake in the company.
In 2009, BOSS Black was by far the largest segment, consisting 68% of all sales, with the remainder made up by BOSS Orange (17%), BOSS Selection (3%), BOSS Green (3%) and HUGO (9%). Sales taken in company owned stores were 19% of total sales worldwide.
In 1997, the company appeared in a list of Swiss dormant accounts, which stirred the publication of articles highlighting the involvement of Hugo Boss with the Nazis. In 1999, American lawyers filed lawsuits in New Jersey, on behalf of survivors or their families, for the use of forced workers during the war. The company did not comment on these law suits but reiterated an earlier statement that it would “not close its eyes to the past but rather deal with the issues in an open and forthright manner”. It sponsored a research by German historian Elisabeth Timm. Nevertheless, after Timm told the press of her findings, the company declined to publish them. In December 1999, an agreement was reached between the German government and a group of American class-action lawyers, Jewish groups and the United States government to set a $5.1 billion fund, financed equally by German industry and the German government, to compensate slave laborers used by the Germans in World War II. Hugo Boss agreed to participate to this fund, for an amount which was estimated by some sources to be “about 752 000 €”, while others considered the firm “finally paid an absolute minimum into the compensation fund”.