French fashion design house founded in 1952. Former designers include Stella McCartney, Phoebe Philo and Hannah MacGibbon; in 2011 MacGibbon was replaced by Clare Waight Keller. Their first fragrance, Chloe, was introduced in 1975 while Karl Lagerfeld was the house designer. It was followed by Narcisse (1992) and Innocence (1996). The Chloe fragrance business is currently held by Coty.
Chloé will launch Love, Chloé this fall. The new fragrance for women is “a celebration of radiant, generous, spontaneous femininity”: This fragrance is the «accomplice» inspired by the intimacy of the beauty ritual. Love, Chloé embodies all the olfactory vocabulary of cosmetics, leaving an original mark…. an airy cloud that softens the skin, the signature of a sophisticated finish. A fine, powdery scent, light and sensual with a flowery wake, iridescent and musky with talc and rice.
Love, Chloé was developed by perfumers Louise Turner and Nathalie Gracia-Cetto; the notes include orange blossom, pink pepper, iris absolute, lilac, hyacinth, wisteria blossom, heliotropine, powdery musks, talc and rice powder. Love, Chloé is due to launch in Europe in September; I will update with sizes and concentration when I can find them.
In the US, Love, Chloé will be exclusive to Saks starting mid-September. It will be available in 30, 50 and 75 ml Eau de Parfum.
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